Sustainability is the most importantly required practice for all organizations and individuals across the globe. These practices can be seen on a macro scale as nations all over the world adopt new policies to accommodate global goals of GHG emission reduction. However, on a micro-scale, we tend to shy away from discussing individual responsibilities and obligations of making sure each one of us contributes our quota to achieving this Goal.

More importantly, for individuals, the sustainability movement is a way to protect and preserve our environment. There are many ways to participate in this rewarding effort and we'll explain some of them here.

The first and easiest way to do this is by changing our consumption habits that not only bring about wastage but also cause a spiralling pull effect on producers causing them to rapidly find new ways to meet up market demands using the already scarce resources.


"the new trend should be
slow usage, reuse, zero
wastage, recycling."

Consumer behavioural patterns should be our focal point if we need to take the bull by the horn in finding viable and sustainable solutions to the global environmental issues causing global warming. Government policies, abatements, carbon taxes, deregulations and regulations of emission caps etc will only be effective if we possibly can look into the root of the cause which is our c patterns.

Environmental awareness is one of the most important aspects when it comes to sustainability. There needs to be a change in consumer behaviour and a new orientation when it comes to the use of products and goods, the new trend should be slow usage, reuse, zero wastage, recycling etc. we need to think outside the box when it comes to shopping for items. Sustainable shopping can only be achieved by each individual taking up small responsibilities. Sustainability shouldn't be just about doing our part but also making sure others do theirs too.

Let's try to shop sustainably and take back the initiative on our own hands. By changing our thinking patterns, we can make a difference in our world.

e4cents.com is dedicated to finding creative ways to integrate zero wastage practices into all we do while acting as a channel between big retails and targets end users.

 Picture credit: black Friday rush from google.com. cover pic from pixels.com